Studio montage. A collection of images showing studio and surroundings.


Hartland Design is a graphic design-led creative studio. Specialising in design for print and space we work with individuals and organisations to equip them with the right visual tools to successfully bring their brand, identities and environments to life.

We’re based in the beautiful Peak District enjoying views of the hills, working with local, national and international clients.


Husband and wife team Paul and Sarah are established designers with extensive industry experience. Both earned their BA Hons in Graphic Design before embarking on individual design paths; Paul leading in-house design teams for commercial businesses focused on moving image and apparel, Sarah delivering graphic and exhibition projects for arts, education and heritage organisations.

Their design background since 2001 and 2002 respectively is an exciting combination of industry-based roles and self-initiated work; both were senior designer/studio managers in their last industry positions; both are also designer/makers. This wide mix of experience led them to start their own studio practice. Initially working under the moniker sarah crossland design, they renamed their studio to reflect their partnership – Hartland Design.


Paul is a multi-disciplinary designer/maker. Equally at home with pencil, pixel or chisel, he combines conceptual understanding with strong technical know-how and ability to deliver diverse projects.


Sarah is concept driven and commercially aware. Hands-on, with a keen knowledge of colour, typography, pattern and visual storytelling, she draws on a wide range of design thinking and applied skills to successfully steer projects from brief to completion.



Hartland Design collaborated closely to help realise our vision for an exhibition which not only communicated our academic research to a wider audience, but which also brought fresh perspectives to our own work.

Rodney Harrison
Professor of Heritage Studies, University College London,
Principal Investigator of the Heritage Futures Research Programme/
Principal Academic Consultant on the Heritage Futures exhibition at the Manchester Museum

Sarah and Paul are always my go-to people for any design work needed for the Institute. I’ve worked with them quite a few times now and every job has been exceptional. They always listen carefully to my requirements and come back with an end-design that surpasses my expectations. I look forward to many more years of collaborations!

Dr. Sarah May
Manager of The John Rylands Research Institute,
The University of Manchester

This was that rarest of things, a true collaboration, where the designer and client worked closely together to realise the best possible outcome. Sarah and Paul went above and beyond in terms of creativity, attention to detail, and addressing the client’s vision and concerns at all stages, working with me on developing the content and ensuring the messages were well presented. As a result, an extremely fine product was realised. The success of this can be measured from the highly positive reaction that the vision document has received. This would not have been possible without a true collaboration. I have no hesitation in recommending Sarah and Paul.

Henry McGhie, BSc, MA
Head of Collections and Curator of Zoology, Manchester Museum
Project author – 7 Million Wonders

…the brand is well recognised and held in high-esteem by my colleagues and by CHC’s senior stakeholders and funders.
I guess I’d like to say thank you for all the input and hard work Paul and yourself have put into the programme and I hope we get the chance to work together again in the future.

Stephen Melia
Communications and Public Engagement Lead –
Health e-Research Centre, Manchester

Sarah and Paul gave the exhibition brand identity, class, atmosphere and historical accuracy, drawn out from excellent communication and attention to detail at all stages. The timeline for the exhibition was rather tight, yet the material was provided on time and in line with all agreements. It was a pleasure to work with them both, and would be a pleasure to do so again.

Dr Lidja Mcknight BSc, MSc, PhD
Dr Stephanie Atherton-Woolham BA, MSc, PHD
Project Curators – Gifts for the Gods: animal mummies revealed