Client

Henry McGhie, Curating Tomorrow, UK

Creative

Completed

Brand and visual language: July, 2019

Curating Tomorrow is a consultancy for museums, the heritage sector, and anyone interested in creating a better future. 

Focused on helping those in the museum, heritage and other sectors to maximise the contribution they can make to ‘support a thriving society, economy and environment’ Curating Tomorrow is proactive and committed to designing the future collectively.

“I set up Curating Tomorrow in 2019, to help museums and their partners address real-world challenges. Hartland Design have been central to breathing life into this idea, through a combination of branding and visual identity, a website, a series of publications and an exhibition. Their work embodies the idea that the future doesn’t just happen, we design it together. I couldn’t have achieved what I have without their contribution.”

HENRY MCGHIE
Curating Tomorrow

Originally commissioned to create a logo and visual language, we continue to collaborate closely with Curating Tomorrow founder and museum specialist Henry McGhie to deliver an ongoing range of materials, guides and resources.

The brand identity we designed features a bright and fluid colour palette, complementary san serif and handwritten typefaces, and a distinctive illustrative approach. Both logo and complementary visual language are rooted in the importance of connecting people and nature.

Assets designed to date include logo; style guidelines; business card (printed on recycled, textured stock); website; an illustration-based exhibition for hire and; a growing series of guides aimed at museums and cultural institutions, focused on key topics such as the Sustainable Development Goals, Biodiversity and Sustainable Development practices.