We fuse graphic know-how, craftsmanship, visual storytelling and creative thinking to deliver a diverse array of projects, with a focus on design for brand, print and environment.
While our approach is hybrid, our vision is consistent: to use our design skills to help you identify your visual narrative, create visual tools that truly reflect you and engage your audience.
We use graphic techniques, illustration and pattern coupled with brand-aware thinking, thematic research and interpretation savvy to create design for print and space.
We play, explore, conceptualise, strategise, analyse, collaborate, question, form, listen, breakdown and reform: bringing a maker’s mind set to graphic design, a designer’s mind set to illustration, and an artist’s mind set to branding and visual language is how we translate (often complex) information, themes and subject matter into tangible, visual solutions fit for audience, purpose and brand.
Studio partners (and real life couple) Paul and Sarah are established designers with extensive industry experience. Based in the beautiful Peak district they work with individuals, organisations and collaborators alike.
“We work in the disciplines of applied design, art and making and draw on a range of skills including image-making, surface pattern, typography, illustration, woodwork and metalwork to deliver projects that span 2D and 3D disciplines. As individuals our design skill-sets are quite different but they are excitingly complementary. As a graphic design-led studio we use this to our advantage to help clients find their voice, tell their story and engage with their audiences visually, in a way that is relevant and authentic to them, and to us.”
Paul has a multidisciplinary attitude and approach. Equally at home with pencil, pixel or chisel, he combines conceptual understanding with strong technical know-how and ability to deliver diverse projects.
Following completion of a BA Hons Graphic Design, Paul worked in industry for many years as a senior designer and studio manager leading in-house design teams for commercial businesses focused on moving image and apparel.
Sarah is concept driven and commercially aware. Hands-on, with a keen knowledge of colour, typography, pattern, form and visual storytelling, she draws on a wide range of design thinking and applied skills to successfully steer projects from brief to completion.
Also a BA Hons Graphic Design graduate, Sarah worked in both design and education roles in Higher Education and museums, delivering graphic and exhibition projects for arts, education and heritage organisations, and as guest lecturer for design students.
A multidisciplinary practice with a focus on graphic design, visual language & image-making for print and space
Our design principles
- Be authentic
- See things differently
- Make connections
Design is powerful. Used purposefully it can improve experiences and surroundings, convey big ideas and inspire positive change. Our design principles align with our own values and underpin our practice. They also form the basis for how we can help you to:
Identify your visual narrative
We will help you define a creative aesthetic that works hand in hand with your strategy and reflects your personality, purpose and ethos in an authentic way
Create visual tools that truly reflect you
We will help you dig deeper and see things differently to create a visual language and tools that look great and accurately reflect your intentions, characteristics and tone of voice
Engage your audience
Equipped with the right visual tools you will be well placed to make connections that truly reflect your values and have the right impact